Breakfast Event with Mike Puru: Podcasting for PR
- When: Wednesday, 05 Aug 2026, 7.00am
- Duration: 1.5 hours
- Where: Tauranga
- Venue:
Podcast Studio, M Block (Entry: Gate 1), 70 Windermere Drive, Tauranga
Podcasting is booming, with recent data showing that one in three New Zealanders listens to podcasts regularly.
Join renowned New Zealand broadcaster Mike Puru, co-host of The Breeze Drive and The House of Wellness Podcast, at a breakfast event organised by the PR Institute of New Zealand. Explore the rapid growth of podcasting, and how PR professionals can use the medium to build trust, connect with highly engaged audiences and strengthen stakeholder relationships and sentiment.
You’ll learn:
- The latest podcast trends, including the rise of video podcasting.
- Dos and don’ts: What makes a podcast worth listening to, and how successful podcasts are developed, produced and promoted.
- Effective podcast interview and conversation techniques, centred on authentic storytelling.
- Targeting and pitching to the right podcasts, and how to prepare subject matter experts for successful appearances.
- Opportunities for podcast sponsorships, partnerships and advertising.
- How to measure podcast results against meaningful business objects.
- Where podcasting is heading; what the future of the medium could look like.
Plus take a tour of the Toi Ohomai Podcast Studio, a purpose-built space used by students and local podcasters. There’ll be an opportunity for Q+A about practical tips and tricks for podcast set-up, recording and editing.