Dr Andriy Kovalenko

Dr Andriy Kovalenko is a Principal Academic Staff Member (Business Management) in the School of Te Kura Māori, Pathways, Business and IT at Toi Ohomai.

He teaches marketing and research related courses at both undergraduate and postgraduate levels. His research interests include higher education marketing, adult teaching and learning.

Qualifications

• PhD in Marketing Management, MSc in Media Management, PgDip in Applied Professional Studies

Research Publications and Outputs

Publications

• Kovalenko, A., Wooliscroft, B. (2012). Risky Products in Movies: A Special Type of the Embedded Message Requiring Special Treatment? International Journal of Nonprofit and Voluntary Sector Marketing, 17 (4), 334-340, DOI: 10.1002/nvsm.1433.

Conference Papers

• Kovalenko, A. (2017). Assessing effectiveness of slogans of tertiary institutions.  Australia and New Zealand Marketing Academy Conference, Melbourne, Australia.
• Kovalenko, A. (2017). “Understanding Critical Reflective Thinking through the Prism of Epistemology” The 3rd International Conference on Theory and Practice (ICTP-2017) Adelaide, Australia.
• Wooliscroft, B., Conejo, F., Ganglmair-Wooliscroft, A., Kovalenko, A., Mirosa, M. & Sumida, K. (2017). “A Taxonomy of Voluntary Street Exchanges: From Beggars to Concert Musicians”. Macromarketing Conference, Queenstown, New Zealand.
• Kovalenko, A., Wooliscroft, B. (2016). “Disclosure of Persuasive Intent and the Processing of Risky Product Placements”. International Symposium on Business and Management, Tokyo, Japan.
• Kovalenko, A., Wooliscroft, B. (2012). “Alcohol and Tobacco Products in Movies: A Special Type of Product Placement Requiring Special Treatment?” Social Marketing Advances in Research and Theory (SMART) Conference, Vancouver, Canada.
• Wooliscroft, B., Weinhold, D. Kovalenko, A. (2012). "Was Vicary Right, and Why Should Macromarketers Care? Is there systematic subliminal promotion?" Macromarketing Conference, Berlin, Germany.